Thursday 7^th January 2010 - As the January sales get into full flow, Merlin are jumping on the bandwagon by slashing the prices of their Annual Pass. You have until the end of business on Sunday 10th January to take advantage of the reduced prices, which are as follows:

Individual Merlin Annual Pass
Sale Price: £75
Regular Price: £150

Family of 3 Merlin Annual Pass
Sale Price: £88pp
Regular Price: £110pp

Family of 4 Merlin Annual Pass
Sale Price: £80pp
Regular Price: £100pp

Family of 5 Merlin Annual Pass
Sale Price: £76.80pp
Regular Price: £96pp

This sale offers paticularly amazing value for the individual pass, which means that for the same price as a new Alton Towers only Annual Pass, you can get access to all of the attractions and benefits the full Merlin Annual Pass has to offer. It is infact cheaper than the renewal price of the individual Merlin Annual Pass, which remains at £100.

The sale ends on Sunday 10th January and is available for online purchases via the Alton Towers website here. Please note that the Annual Passes purchased online must be collected from the Alton Towers Annual Pass Office.